Interestingly, while browsing, if a user connects to the internet, a message pops up, which says, “This was unexpected. To keep browsing, switch off your internet”. So, keep your internet connection off to enter the site. If a visitor attempts to re-connect the internet, an error message will appear in a Rajinikanth’s style.
“Aiyyo! That was unexpected. To keep browsing, switch off your Internet,” reads the message."
The website has been designed by Webchutney for desimartini.com. The developers of the site inspired by Rajini wanted to make the site unique in every way possible. WebChutney had a mandate to design Rajinikanth’s website for his 61st birthday and after going through many deliberations, they wanted the website to run on Rajni Power, not Internet.
Visitors to www.allaboutrajni.com are greeted with a warning that “He is no ordinary man, this is no ordinary website. It runs on Rajini Power” and are advised to switch off internet connection to enter the website.
Fans can view interesting stuffs about Rajini. His stunts, images and interesting jokes, all can be looked at, in one destination. It has three sections- Rajinikanth the man, the superstar, and the legend. The site is very different from others you see.
When the web is disconnected, one is allowed to explore the site. We can trace the story of the legend from the beginning, read inside scoops from his films and get a glimpse of behind-the-scenes action.
“The unbelievable spectacle of running a website without the internet is a tribute to Rajinikant’s larger than life image,” claimed Webchutney’s creative director Gurbaksh Singh, who developed the site for desimartini.com.
Singh told that the website is based on a complex algorithm running in the back-end that keeps an eye on the propagation of data packets between two terminals.
“The website has received a phenomenal response and has gone viral with several thousand hits and counting, along with innumerable shares and mentions across the web, especially on popular social networking sites like Facebook and Twitter,” Singh said.