If you were wondering how O&M created the popular Zoozoo ads for Vodafone without using computer animation, here are some behind the scenes video clips that will give you some good idea about the whole production process.
You may also want to check these photographs from a studio in South Africa where these videos where actually shot. Pictures are courtesy the official group of Zoozoo on Facebook.
For instance, here's the original Zoozoo phone backup ad that's currently getting aired on television during IPL cricket breaks:
And the following video clips shows how that Vodafone ad was shot in South Africa using "real" human characters (mostly kids).